Templates aren't cheating: how studios use them well
Start with a proven structure, then adapt type, color, imagery, and content
Stories · page 8
Insights on building, hosting & handling websites
Plain-spoken stories and guides on websites for small businesses, creators and professionals: what to build, what it should cost, and how to stay fast, secure and findable (by people and by AI).
Contact Forms That People Actually Fill Out
Create effective contact forms that convert visitors into leads
A Website for a Creator or Coach: Portfolio, Offer, and a Way to Book
Create a website that showcases your expertise and services
Questions to Ask Any Web Designer Before You Sign
Essential questions to ask a web designer before signing a contract
DNS in Plain English: The Address Book of the Internet
Learn how DNS works and what records do
Hours, Holidays, and Closures: Protecting Your Reputation
Keep your business hours up-to-date to avoid losing customers
What Happens if Your Domain Expires and How to Prevent It
Learn what happens when a domain expires and how to prevent it
DIY Website Builder vs a Done-for-You Site: An Honest Comparison
Compare DIY website builders and done-for-you sites to decide what's best for your business
Custom-coded vs Builder-made: Does it Matter for Speed and Search
Learn how custom-coded websites compare to builder-made websites in terms of speed and search engine optimization
Choosing the Right Imagery for Your Website
Select the best imagery for your website
Why Emails Land in Spam and How to Fix It
Improve email deliverability with SPF, DKIM, and DMARC
Keeping Your Web Project on Budget: Rush Delivery, Revisions, and Scope
Learn how to keep your web project on budget
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