Should You Buy the .net and Other Variants of Your Domain

What are Domain Variants?

Domain variants include .com, .net, .io, and other top-level domains (TLDs) that match your brand name. Registering multiple domain variants can help protect your brand and business online. It's a common practice among businesses and entrepreneurs to register multiple domain variants.

Why Register Multiple Domain Variants?

To prevent domain squatting and protect your brand, it's essential to register multiple domain variants. This also ensures you have control over your online presence and can redirect traffic from other domain variants to your main website.

When is Defensive Domain Registration Worth It?

Defensive domain registration is worth it when you have a strong brand and want to protect it, or when you have a high-risk business or industry. It's also essential when you want to ensure you have control over your online presence.

When is it Not Worth It?

Defensive domain registration may not be worth it for small businesses or startups with limited resources, or when you don't have a strong brand or online presence. It's also not necessary when you're not planning to use the domain variant for a specific purpose.

What to Do Next?

Assess your business needs and online presence, and consider registering multiple domain variants. You can also set up redirects from other domain variants to your main website. At Borg Sites, we offer Domain Dominion, a service that registers, renews, manages, and watches your domain every year, which can be included in our Hosting & Care plans or purchased separately for $17.99/year.