small business website3 min read
Small Business Website Essentials: The First Year Checklist
Learn the essential pages your small business website needs in its first year
What Pages Do You Need in the First Year?
A small business website typically needs 5 to 10 pages in the first year. The essential pages include a home page that clearly communicates your value proposition, a services page that lists your offerings and benefits, an about page that tells your story and builds trust, a contact page that makes it easy for customers to reach you, and one proof page, such as a portfolio or testimonials, to demonstrate your expertise.
- Home page: clearly communicate your value proposition
- Services page: list your offerings and benefits
- About page: tell your story and build trust
- Contact page: make it easy for customers to reach you
- Proof page: demonstrate your expertise with a portfolio or testimonials
What Can Wait?
Not all features are essential in the first year. E-commerce functionality, advanced blogging features, custom integrations, and advanced analytics and tracking can wait unless you have specific requirements or goals that necessitate them.
- E-commerce functionality: unless you're selling products or services online
- Advanced blogging features: unless you're committed to regular content creation
- Custom integrations: unless you have specific requirements
- Advanced analytics and tracking: unless you're interested in detailed metrics
How to Get Started
Choose a web design studio that can help you build and maintain your website. Select a template or design package that meets your needs, and work with your designer to create a content strategy and populate your site. Launch your website and start promoting it to your target audience.
- Choose a web design studio
- Select a template or design package
- Work with your designer to create a content strategy
- Launch your website and start promoting it
What to Expect in the First Year
Regular updates and maintenance are essential to keep your site secure and running smoothly. You can expect ongoing support and guidance to help you optimize your site for search engines and user experience. As your business grows and evolves, you'll have the opportunity to add new features and functionality.
Borg Sites offers a range of website design and hosting plans to suit different business needs and budgets. Our plans include regular updates and maintenance, as well as ongoing support and guidance.
What to Do Next
Assess your current website and identify areas for improvement. Develop a content strategy and plan for creating and publishing high-quality content. Research web design studios and select a partner that can help you achieve your goals.
- Assess your current website
- Develop a content strategy
- Research web design studios
Borg Sites offers a free estimate and consultation to help you get started with your website project. Our team of experts can help you create a beautiful and functional website that meets your business needs.
Frequently asked questions
What are the essential pages that my small business website needs in the first year?
The essential pages include a home page, services page, about page, contact page, and one proof page, such as a portfolio or testimonials.
How can I ensure that my website is easy to navigate and provides a clear call-to-action?
Work with a web design studio to create a clear and concise navigation menu, and make sure your call-to-action is prominent and easy to find.
What are the benefits of regularly publishing high-quality content on my website?
Regularly publishing high-quality content can help you attract and engage with your target audience, establish your brand identity, and improve your search engine rankings.
