privacy-friendly-analytics3 min read
Privacy-Friendly Analytics: What You Need to Know
Learn how to use analytics without tracking personal data

What You Need to Learn from Analytics
Analytics are essential for small businesses to understand their website traffic and user behavior. By tracking the right data, you can gain valuable insights into your website's performance and make informed decisions to improve it. This includes understanding how users interact with your site, what pages they visit, and how long they stay.
To set up analytics without cookies, you can use alternative methods such as tracking server logs or using cookie-less analytics tools. These tools can provide you with the data you need to understand your website's performance without compromising user privacy.
Cookie-Light Approaches to Analytics
Cookie-light approaches to analytics are methods that minimize the use of cookies or eliminate them altogether. These approaches include using server logs, fingerprinting, and other techniques to track user behavior. The pros of cookie-light approaches include improved user privacy and reduced risk of non-compliance with regulations. However, the cons include potential limitations in data accuracy and completeness.
Cookie-light approaches work by using alternative methods to track user behavior, such as analyzing server logs or using device fingerprinting. These methods can provide valuable insights into user behavior without the need for cookies.
How We Set Up Privacy-Friendly Analytics at Borg Sites
At Borg Sites, we understand the importance of privacy-friendly analytics. That's why we offer a range of hosting and care plans that include privacy-friendly analytics options. Our approach to analytics is centered around providing our clients with the data they need to understand their website's performance without compromising user privacy.
We use cookie-light approaches to analytics, which minimize the use of cookies or eliminate them altogether. This approach ensures that our clients can gain valuable insights into their website's performance while respecting their users' rights to privacy.
What to Do Next
To get started with privacy-friendly analytics, you need to choose the right analytics tool for your business. Look for tools that offer cookie-less tracking or alternative methods to track user behavior. You should also consider the level of data accuracy and completeness you need, as well as the potential limitations of cookie-light approaches.
At Borg Sites, we can help you set up privacy-friendly analytics as part of our hosting and care plans. Our plans are designed to provide a seamless user experience and ensure that your website is always up-to-date and secure. We offer a range of features and benefits, including privacy-friendly analytics options, to help you get the most out of your website.
Frequently asked questions
How do I set up analytics on my website?
To set up analytics on your website, you can use a cookie-less analytics tool or alternative methods such as tracking server logs. You can also consider using a hosting and care plan that includes privacy-friendly analytics options, such as those offered by Borg Sites.
What are cookie-light approaches and how do they work?
Cookie-light approaches to analytics are methods that minimize the use of cookies or eliminate them altogether. These approaches include using server logs, fingerprinting, and other techniques to track user behavior. They work by analyzing alternative data sources to provide insights into user behavior.
How do I choose the right analytics tool for my business?
To choose the right analytics tool for your business, consider the level of data accuracy and completeness you need, as well as the potential limitations of cookie-light approaches. Look for tools that offer cookie-less tracking or alternative methods to track user behavior, and consider the features and benefits offered by different hosting and care plans.


