website-traffic-spike2 min read
What Happens When Your Site Goes Viral for a Day
Learn how to handle a sudden traffic spike on your website

What Causes a Traffic Spike?
A traffic spike can happen to any website, regardless of size or popularity, according to Google Search Central documentation. This can be caused by a viral post or social media campaign, a sudden increase in search engine rankings, a popular event or holiday, or a well-executed marketing strategy.
How Do Edge Caches Help?
Edge caching stores frequently accessed content in multiple locations, reducing the load on the origin server and improving page load times, as explained in MDN Web Docs. This means that even with a sudden surge in traffic, your website can handle the load without compromising performance.
What Happens When You Exceed Your Allowance?
If your website exceeds its usage allowance, you'll receive alerts before any charges are applied, giving you time to adjust your plan or usage. Extra usage is billed transparently at published overage rates, so you can avoid unexpected costs.
How Do Hosting & Care Plans Help?
Borg Sites' Hosting & Care plans include automatic edge caching and usage allowances to help you handle a traffic spike. Our plans are designed to help you handle a traffic spike without breaking the bank or compromising performance. We'll alert you before any overage charges are applied, and you can adjust your plan or usage to avoid extra costs.
What to Do Next?
To prepare for a traffic spike, review your hosting plan and usage to ensure you're ready for a surge in traffic. Consider upgrading to a plan with a higher allowance or overage rate, and take advantage of our expert support and guidance to optimize your website for performance. You can get a free, instant estimate for your website at https://borgsites.com/estimate.
Frequently asked questions
What causes a traffic spike on my website?
A traffic spike can be caused by a viral post or social media campaign, a sudden increase in search engine rankings, a popular event or holiday, or a well-executed marketing strategy.
How do edge caches help with a traffic spike?
Edge caching stores frequently accessed content in multiple locations, reducing the load on the origin server and improving page load times.
What happens when I exceed my allowance?
If you exceed your usage allowance, you'll receive alerts before any charges are applied, and extra usage is billed transparently at published overage rates.
How do Hosting & Care plans help with a traffic spike?
Borg Sites' Hosting & Care plans include automatic edge caching and usage allowances to help you handle a traffic spike, and we'll alert you before any overage charges are applied.
What to do next to prepare for a traffic spike?
Review your hosting plan and usage, consider upgrading to a plan with a higher allowance or overage rate, and take advantage of our expert support and guidance to optimize your website for performance.


