website-launch4 min read
After Launch: The First 90 Days of a New Website
A guide to the first 90 days after launching a new website
Indexing and Search Engine Optimization
After launching a new website, it's essential to focus on indexing and search engine optimization to improve visibility and ranking. According to Google Search Central documentation, search engines crawl and index new websites, and tips for improving website visibility and ranking include using relevant keywords, meta tags, and optimizing images.
Common indexing issues include duplicate content, broken links, and poor website structure. To resolve these issues, website owners can use tools like Google Search Console to monitor website performance and identify areas for improvement.
Setting Up Analytics and Tracking
Setting up analytics and tracking is crucial for understanding website performance and making data-driven decisions. Google Analytics provides insights into website traffic, engagement, and conversion rates, helping website owners to identify areas for improvement and optimize their website for better results.
Common metrics to monitor and interpret include page views, bounce rates, and average session duration. By tracking these metrics, website owners can gain a deeper understanding of their website's performance and make informed decisions to improve it.
Form Testing and Small Fixes
Form testing and feedback are essential for improving website user experience and reducing bounce rates. According to MDN Web Docs, common form issues include invalid form fields, broken submit buttons, and poor form validation. To resolve these issues, website owners can use tools like form validation libraries and user testing to identify and fix problems.
Small fixes to improve website user experience include optimizing images, improving page loading speed, and fixing broken links. By prioritizing these fixes, website owners can improve website usability and reduce bounce rates.
Creating and Publishing First Content
High-quality content is essential for website success, and regular publishing and promotion are necessary to engage with audiences. According to web.dev, tips for creating engaging and informative content include using relevant keywords, optimizing images, and writing compelling headlines.
To publish and promote new content, website owners can use social media, email marketing, and content marketing strategies to reach their target audience. By prioritizing content creation and promotion, website owners can attract and retain a loyal audience.
Ongoing Maintenance and Updates
Regular website maintenance is crucial for staying up-to-date with updates and changes, and prioritizing tasks is essential for success. According to schema.org, website owners should prioritize tasks like updating software, fixing broken links, and optimizing images to ensure website security and performance.
By staying on top of maintenance and updates, website owners can prevent common issues like website downtime, security breaches, and poor performance. Regular maintenance also helps to improve website usability and user experience.
What to Do Next
After launching a new website, it's essential to stay organized and focused on website success. Website owners can take actionable steps like setting up analytics and tracking, testing forms and fixing issues, and creating and publishing high-quality content.
Borg Sites offers a range of services to support website success, including design, hosting, and care plans. Our designers set up, style, and launch websites, so clients never build or code anything. We also offer a range of hosting and care plans to suit different needs and budgets.
Frequently asked questions
What is the best way to optimize my website for search engines?
The best way to optimize your website for search engines is to use relevant keywords, meta tags, and optimize images. You can also use tools like Google Search Console to monitor website performance and identify areas for improvement.
How do I set up and track website analytics?
You can set up and track website analytics using tools like Google Analytics. This provides insights into website traffic, engagement, and conversion rates, helping you to identify areas for improvement and optimize your website for better results.
What are the most common form issues and how do I resolve them?
Common form issues include invalid form fields, broken submit buttons, and poor form validation. You can resolve these issues by using tools like form validation libraries and user testing to identify and fix problems.
How do I create and publish high-quality content?
You can create and publish high-quality content by using relevant keywords, optimizing images, and writing compelling headlines. You can also use social media, email marketing, and content marketing strategies to reach your target audience.
What are the benefits of regular website maintenance and updates?
Regular website maintenance and updates help to prevent common issues like website downtime, security breaches, and poor performance. They also improve website usability and user experience, and help to attract and retain a loyal audience.