email deliverability3 min read
Why Emails Land in Spam and How to Fix It
Improve email deliverability with SPF, DKIM, and DMARC
Why Do Emails Land in Spam?
Common mistakes that lead to spam filters include using generic sender names, sending too many emails at once, and not verifying email addresses. According to web.dev, these mistakes can significantly impact email deliverability. Additionally, sender reputation plays a significant role in email deliverability, as spam filters take into account the sender's history of sending spam or non-spam emails.
Spam filters work by analyzing various factors, including the sender's IP address, email content, and recipient engagement. If an email is deemed suspicious or spammy, it may be flagged and sent to the spam folder. To avoid this, it's essential to establish a good sender reputation and implement email authentication protocols like SPF, DKIM, and DMARC.
What Are SPF, DKIM, and DMARC?
SPF, DKIM, and DMARC are email authentication protocols that help ensure deliverability and prevent spam. SPF (Sender Policy Framework) verifies the sender's IP address, while DKIM (DomainKeys Identified Mail) uses a digital signature to authenticate the sender. DMARC (Domain-based Message Authentication, Reporting, and Conformance) helps prevent email spoofing and phishing by specifying how receivers should handle unauthenticated emails.
These protocols work together to ensure email deliverability and prevent spam. By implementing SPF, DKIM, and DMARC, businesses can increase the chances of their emails reaching their intended recipients and reduce the risk of spam filters.
How to Set Up SPF, DKIM, and DMARC for Branded Mailboxes
Setting up SPF, DKIM, and DMARC requires technical expertise and may require assistance from a developer or email service provider. To set up SPF records, you'll need to create a TXT record in your domain's DNS settings. For DKIM, you'll need to generate and install a digital signature. DMARC records can be set up by creating a TXT record in your domain's DNS settings.
It's essential to check your email provider's requirements for SPF, DKIM, and DMARC and set up and verify your records accordingly. By doing so, you can improve email deliverability and reduce the risk of spam filters.
What to Do Next
To improve email deliverability and reduce the risk of spam filters, it's essential to set up SPF, DKIM, and DMARC for your branded mailboxes. Check your email provider's requirements for these protocols and set up and verify your records accordingly. You can also monitor your email deliverability and adjust your setup as needed.
At Borg Sites, we offer a range of email services, including branded email mailboxes, starting at $6 per mailbox per month. Our Care plans include email services, such as auto-SSL and DDoS shielding, starting at $29 per month. By choosing Borg Sites, you can ensure your emails are delivered to the right people and improve your overall email deliverability.
Frequently asked questions
What are the common mistakes that lead to spam filters?
Common mistakes that lead to spam filters include using generic sender names, sending too many emails at once, and not verifying email addresses.
How do SPF, DKIM, and DMARC work together to ensure email deliverability?
SPF, DKIM, and DMARC work together to ensure email deliverability by verifying the sender's IP address, authenticating the sender using a digital signature, and specifying how receivers should handle unauthenticated emails.
What are the benefits of setting up SPF, DKIM, and DMARC for branded mailboxes?
The benefits of setting up SPF, DKIM, and DMARC for branded mailboxes include improved email deliverability, reduced risk of spam filters, and increased protection against email spoofing and phishing.